Fractional sales & partnership leadership for travel

Grow travel revenue through the partners that move volume.

Visionary Growth Alliance gives travel suppliers and travel-tech companies a senior commercial leader without a full-time hire. We build the go-to-market plan, open the right partner doors, and stay with each deal until it is live and producing bookings.

30+ yrsin hospitality & travel Both sidesof the market: supply & demand Since 2018advising travel brands
Who we help you reach

Distribution partners that already own the traveler

Growth in travel comes from partners with an audience, a reason to sell travel, and the ability to launch. We find them, qualify them, and get you in front of the people who decide.

Travel demand partners

Channels that sell travel today and need better supply, content or connectivity.

  • Regional OTAs
  • Super apps
  • Closed user groups
  • Travel agency networks
  • Tour operators
  • TMCs & corporate travel
  • Airlines

Brands moving into travel

Companies with a loyal audience that want to capture more of the travel wallet without building a travel company.

  • Loyalty & rewards
  • Fintech & neobanks
  • eSIM & connectivity
  • Membership & affinity
  • Telecoms
  • Travel-tech integrators
Services

Senior commercial leadership, sized to the job

Fractional Sales & Growth Leadership

A hands-on growth leader inside your business for a set term, working pipeline as an individual contributor while building the framework your team keeps.

  • Partner acquisition, onboarding and optimization
  • A hybrid business development and account management model
  • Pipeline tracking in your CRM from day one

Product & Commercial Assessment

An outside read on whether your platform is ready for enterprise buyers, and what is actually standing between you and signed, launched deals.

  • Deal blockers separated from nice-to-have enhancements
  • Positioning that starts with the buyer's business problem
  • Commercial risks to manage before you scale

Go-to-Market Strategy

A focused plan for which segments to pursue, which accounts to qualify first, and how to measure progress week by week.

  • Target accounts scored by fit, urgency and ability to launch
  • Market signals to prospect against
  • Weekly cadence and KPIs tied to bookings

Enterprise Partnership Development

Warm introductions and executive-level conversations with distribution partners, drawn from decades of relationships across the travel ecosystem.

  • Qualified introductions to your leadership team
  • Use-case demos tailored to each buyer
  • Deal support through technical and commercial validation
How an engagement runs

Three phases from strategy to scale

Most engagements start with a 90-day plan. Targets are set in the first month and adjusted to your real deal sizes, sales cycles and conversion data.

Phase 1 · Days 1–30

Foundation & strategy

Review your product, pipeline and partner economics. Build the go-to-market plan, then score and prioritize the partners with the highest potential.

Phase 2 · Days 31–60

Execution

Start outreach and executive conversations, make qualified introductions to your leadership, and move the strongest opportunities forward.

Phase 3 · Days 61–90

Optimize & scale

Move deals into technical and commercial validation, tune partner performance, and hand over a roadmap and playbook for growth beyond the engagement.

Our measure of success

A signed contract is only the midpoint. The win is a launched partner producing bookings.

We qualify every opportunity for sponsorship, technical ownership and a committed path to launch before your team invests heavily in it.

  • Trigger
  • Stack
  • Gap
  • Executive
  • Demo
  • Validation
  • Launch
Selected work

Recent engagements

Client names are kept confidential. Details are available in conversation.

Fractional growth leader

Global B2B accommodation wholesaler

Led growth of the company's travel demand partner network as a fractional sales and growth leader.

  • Go-to-market plan across regional OTAs, super apps, closed user groups, agency networks and TMCs
  • Partner prioritization and qualified leadership introductions
  • Scalable hybrid BD and account management model
Head of B2B partnerships

Asia-Pacific travel eSIM brand

Built the B2B growth strategy to take a consumer connectivity product into global distribution.

  • Channel plan across OTAs, loyalty, TMCs, airlines and travel-tech platforms
  • Open API, embedded mini-app and enterprise portal roadmap
  • Ancillary bundles to raise partner order value
Commercial assessment

Travel booking platform

Assessed enterprise readiness and built the go-to-market framework for a white-label and API travel platform.

  • Deal blockers versus product enhancements
  • Target segments ranked by commercial behavior
  • 90-day plan with weekly pipeline KPIs
About

Craig Mayo, Founder & Growth Partner

Craig spent 22 years building and running hospitality service businesses for hotels, resorts, timeshare and vacation rental operators. He then moved into travel technology, leading business development in global distribution and enterprise partnerships on both the supply and demand sides of the market.

He has led and developed relationships with travel-tech integrators, corporate travel platforms and a major destination and entertainment brand, and has worked in adjacent sectors including event tech and proptech. Visionary Growth Alliance brings that network and operating experience to companies ready for their next stage of growth.

30+years in hospitality & travel
22years running hospitality businesses
Orlandobased, working globally
Start a conversation

Ready to open your next growth channel?

Tell us about your product, your target partners and what growth looks like for you this year. Craig replies personally.